In August, everything begins.

August began with a clear goal — to create clothes that feel good, look modern, and are made to last. The name is personal to us. It marks the birth of our founder’s baby, and with it, the start of something new — not just as a parent, but as a creator building something with care and purpose.

We work with a small, trusted unit in India and use only 100% natural fabrics — no polyester, no plastic blends. Every piece is made in limited batches, with careful attention to fit, finish, and how it feels on the body.

We design with real life in mind — some pieces are effortless and pared-back, others are bold, playful, or a little unexpected. But all of them are made to feel good and stay with you.

We’re not chasing trends or pushing seasonal drops. We’re building a wardrobe of everyday essentials — relaxed, elevated, and versatile. Some pieces are bold, some understated — all designed to work across moods, moments, and movement.

August is for anyone who wants to dress with ease and intention. It’s for real life — clothes you’ll reach for often, made with heart and honesty.